From Unknown to Unforgettable: Mastering the Basics of Marketing

Struggling to make your brand or business stand out? From Unknown to Unforgettable: Mastering the Basics of Marketing is your crash course in branding and visibility. In this session, we’ll cover the fundamentals of marketing—how to define your brand, communicate your value, and attract the right audience. Whether you're new to marketing or looking for a refresh, you'll walk away with practical strategies to boost your presence and make a lasting impact.

Julia Semler is a marketing professional with a passion for blending creativity and strategy. After graduating from Michigan State University’s Eli Broad College of Business with a degree in Marketing, she joined AEBetancourt, where she has grown from Marketing Analyst to Senior Marketing Analyst. Julia thrives on driving brand growth and meaningful engagement both for her company and the wider community. Outside of work, she’s passionate about community involvement, professional development, and connecting with others. When she’s not…